IT’S A WEST COAST THING.

With over 50 locations in Italy and the Mediterranean, SKK Italy wanted to expand into Western Canada. Their positioning and branding however, was very Euro-centric and they knew that to appeal to the savvy West Coast foodies, they had to adapt their brand and messaging. We helped them tweak their brand, refocus messaging and get the ball rolling. It must be a West Coast thing, because they liked what we did so much that they took the branding and packing we did for them and rolled it out worldwide.